PLAN FOR IMPROVISATION

I have been busy helping customers design apps and doing more reading than writing these days. Here is some of the stuff I am looking at right now: Touch-based App Design for Toddlers Android vs iOS: A Developer’s Perspective Rise and fall: Three Lessons for Entrepreneurs Touch Design – Be Careful of the Eclipsing Effect 8 Incredibly Simple Ways to Get More People to Read Your Content 7 Reasons Your Strategy Is A Problem

Anybody who has been to our office knows I am an Android fan. My prediction is that the Android platform will end up with a much, much larger install base than iPhone OS. Originally, I felt this way because you can get a Android phone on every carrier for a lower cost than the iPhone - many of them are now free with a contract. This is good enough, but I have a new insight. The Android OS does a great job of directing your attention to highly important information. As such, its easier for new users to pick up and for busy people to use. How can this be? You should argue that the the Android OS so similar to the iPhone OS. You are right. However, it comes down to usability. The majority of people out there won't explore their device to find information. They just want the phone to do the work for them. If it doesn't smack them in the head it might as well not exist. Android has two crucial features that make it a helper more than just a smart phone. First, Android b...