SDLC or Product Design – You Decide
…or the telephone game photo credit: tallkev Last weekend I was watching a movie with my kids. In the movie there was a chain of monkeys that needed to pass on the message from one character to one on the other side of the chain. The message went something like, “Don’t throw us over the wall. There must be another way. We will all be killed.” As it went through the chain and the receiver heard, “Throw us over the wall. It’s the only way. Banana.” The scenario seems ridiculous, but its roughly equivalent to how many companies approach software product design. Often times companies don’t realize they are creating a product at all. They think they are just running a project and focus only on delivery of that project as if it is the only artifact of their work. The problem stems from the fact that when organizations reach a sufficiently large size they must focus on consistency of delivery and efficiently using people’s time. For large organizations this is part of the mix that